Ideal Websites to Get Links From for an Event Management Software Site

Getting your event management software in front of the right audience is crucial for success. While a strong website and compelling content are essential, one of the most powerful strategies for boosting visibility and driving traffic is link building. But not all backlinks are created equal. This guide will unveil the ideal websites to target for acquiring high-quality links that will propel your software to the top of search engine results.

Beyond the Buzzwords: Quality Over Quantity

Backlinks are like other websites saying “This website is worth checking out.” Google and other search engines interpret these votes as signals of your website’s value and trustworthiness. However, the sheer number of links doesn’t guarantee success. The quality and relevance of the websites linking to you are paramount.

Targeting the Ideal Backlink Landscape

To achieve maximum impact, focus on acquiring links from websites that align with your target audience and are recognized as authorities within the event industry. Here’s a breakdown of the most valuable backlink sources:

1. Industry Publications and Blogs:

• Why They Matter: These websites are go-to resources for event professionals, keeping them informed about industry trends, best practices, and emerging technologies.
• Example Websites: Event Industry News, BizBash, Special Events Magazine, Meeting Professionals International (MPI) blog, and others.
• How to Secure Links:
  • Guest Blogging: Showcase your expertise by writing insightful articles on relevant topics for these publications.
  • Industry Event Coverage: Offer valuable coverage of industry conferences and trade shows, mentioning your software’s features and benefits.
  • Press Releases: Announce new features, partnerships, or achievements through well-crafted press releases sent to these publications.

2. Event Planning and Management Platforms:

• Why They Matter: These platforms are where event planners go to manage their events, find resources, and connect with vendors.
• Example Websites: Eventbrite, Cvent, Social Tables, Event Manager Blog, and similar platforms.
• How to Secure Links:
  • Integration: Develop integrations with popular event planning platforms to make your software easily accessible to their users.
  • Resource Creation: Offer valuable guides, checklists, and templates that cater to the specific needs of event planners, prominently featuring your software.
  • Free Trials/Demos: Make it easy for planners to try your software and experience its benefits firsthand.

3. Venue Websites:

• Why They Matter: These websites represent the physical locations where events happen, and linking from them indicates your software’s compatibility and value for hosting successful events.
• Example Websites: Hotel websites, convention centers, unique venues, and other venues that cater to corporate events.
• How to Secure Links:
  • Partnerships: Develop a program where venues promote your software to their clients, highlighting the benefits of using it for planning events within their facilities.
  • Venue-Specific Integrations: Create integrations with popular venue management systems or booking platforms to streamline the event planning process for venues and their clients.
  • Venue Event Sponsorships: Support venue events and conferences to gain visibility and build relationships with venue managers.

4. Technology Review Websites:

• Why They Matter: These websites provide in-depth evaluations and comparisons of software solutions, helping potential customers make informed decisions.
• Example Websites: G2, Capterra, Software Advice, TrustRadius, and similar technology review platforms.
• How to Secure Links:
  • Claim Your Listing: Ensure your software is accurately listed on these platforms, providing comprehensive information about its features and benefits.
  • Encourage Reviews: Actively solicit reviews from your customers and encourage them to share their experiences on these platforms.
  • Industry Awards: Participate in industry awards programs to gain recognition and positive exposure, boosting your software’s credibility and visibility.

5. Corporate Blogs and Articles:

• Why They Matter: These websites represent the voices of companies that host events and are actively searching for solutions to improve their event planning and management processes.
• Example Websites: Blogs of major corporations, publications focusing on corporate communication and marketing, and technology blogs.
• How to Secure Links:
  • Case Studies: Share success stories of how your software helped companies execute successful events, highlighting the results and impact.
  • Content Creation: Develop valuable content that addresses common challenges faced by corporate event planners, providing practical solutions and showcasing your software’s capabilities.
  • Influencer Outreach: Connect with influencers in the corporate events space to feature your software in their content, leveraging their reach and authority.

6. University and Educational Resources:

• Why They Matter: Links from universities and educational institutions validate your software’s value for students and professionals in event management fields.
• Example Websites: University websites, industry-specific courses, and online learning platforms.
• How to Secure Links:
  • Student Discounts/Free Trials: Make your software accessible and affordable for students and educators, promoting its use in academic settings.
  • University Partnerships: Collaborate with universities on event management projects or internships, showcasing your software’s practical applications.
  • Software Donations: Support educational institutions by providing them with free access to your software, fostering its use in academic and research environments.

7. Local Business and Community Websites:

• Why They Matter: Links from local businesses and community websites can contribute to your SEO efforts by establishing your software’s presence in specific geographic areas.
• Example Websites: Local chambers of commerce, business directories, community event calendars, and local news websites.
• How to Secure Links:
  • Local Partnerships: Engage with local businesses and organizations that host events, offering your software as a solution and fostering relationships within your community.
  • Community Involvement: Sponsor local events or participate in community initiatives, building goodwill and raising awareness for your software.
  • Local Business Directories: Ensure your software is listed on relevant local business directories to increase its visibility for potential customers.

Building Strong Relationships: The Key to Lasting Links

Remember, link building isn’t a one-time effort. It’s a continuous process that requires building genuine relationships with websites and individuals within your industry. Focus on providing valuable content, engaging in meaningful conversations, and fostering mutually beneficial collaborations. By building these relationships, you’ll not only secure valuable backlinks but also establish yourself as a trusted authority within the event management software landscape.

Tools to Elevate Your Link-Building Game:

• Ahrefs: A powerful tool for analyzing your backlinks, identifying link-building opportunities, and monitoring your SEO progress.
• SEMrush: Provides comprehensive SEO analysis, including backlink tracking, competitor research, and keyword analysis.
• Moz: Offers a suite of SEO tools, including backlink analysis, keyword research, and website audit capabilities.

Conclusion:

By focusing on acquiring high-quality backlinks from the ideal sources outlined in this guide, you can significantly enhance your event management software’s visibility, credibility, and ultimately, your success. Remember, link building is a long-term strategy that requires dedication and consistent effort. But by applying these strategies, you can build a powerful backlink profile that propels your software to the top of search engine results and attracts the right audience for your business.